Marketing of sports is designing or developing a live themed activity, occasion, display, or exhibit of a sporting event to promote a product, a team, cause, or organization. In this Image of Kobe Bryant having a post-game interview after an NBA finals game. The NBA has placed a backdrop with their logo being displayed as well as their website and television channel
With this backdrop, this was a strategic move by the NBA. An approach to sports marketing where organizations engage in careful planning prior to implementing marketing activities designed to meet organizational goals.
The NBA knew millions of viewers would be watching Kobe Bryant post-game interview, so they took advantage of this moment to market the NBA, NBA TV and NBA.com,
Market positioning is the process of establishing the firm as a leader in the marketplace through its brand management. The NBA placed their brand in position to grow. No matter how large your brand is, if you are not proactively thinking about how to stay ahead, your company is destined to get left behind. Even brands as large as the NBA are not immune to this concept.
Advertising is the most effective way for any brand to live within a piece of content. Advertising is a way for the NBA to instill their brand within an audience’s experience of any piece of content.
Marketing through sports refers to the use of sporting events, teams and individual athletes to promote non-sports related products. In this image Gatorade has utilized their squeeze bottle with marketing professional athletes, NFL organizations and NBA Teams.
Gatorade drove through one of the most exciting and outstanding paths, and that is sports. American football, basketball, tennis, soccer; the list goes on and on, with marketing campaigns featuring top athletes from all over the world.
Gatorade has succeeded to build a powerful and influential name in the narrow market of sports nutrition powered through sports marketing. After all the success, Gatorade still has to stay up to date. The squeeze bottle gave Gatorade the opportunity to grow.
With Market positioning Gatorade consumers are responding well with rising sales and profits. Through rebranding from the original thirst quencher to the squeeze bottle, it is the top performer of Gatorades products. Based on sales and market share the market is still seeing growth.
Surrounding successful, professional athletes is a great way to advertise their products, People all over look up to them and respect them for their hard work and accomplishments. By having the advertisement feature with well-known and successful athletes, Gatorade immediately establishes its credibility.